Categories Business

Benefits of Implementing an HACCP Plan

Food safety is a priority in any food business, be it a hotel, café, shop, bakery or a ghost kitchen. The benefits of adhering to food safety rules are massive to any company because it ensures the standardization of food processing procedures. A haccp plan is your best guide, whether you are a starter or a well-established food supply business. This is because it highlights all the food-related processes, activities, and dangers for efficiency purposes. The following are the outstanding benefits of observing the HACCP plan in your business.

Increase in Returns

increase in returnsThe HACC plan consists of seven principles meant to ensure quality and safe foodstuffs are supplied to the customers. You can easily use it as your guide when starting up your business or even train your staff to work according to the guidelines to improve existing food-handling processes.

Consistent food quality will attract more customers to your business due to the trust built, and in return, your business will be making lucrative profits. It would also be best to keep checking that all food processes and activities follow the HACCP plan to avoid hazards occurring in unanticipated circumstances.

Reduction in Operation Costs

reduction in costsStrict adherence to the HACCP plan guarantees cost reduction a food-business is likely to incur at the end of its supply. The plan accurately describes the essential job tasks such as the pre-operations and cleanup checklist to ensure all production processes are followed. Foodborne diseases are a common phenomenon that can bring heavy costs to a food business due to legal actions taken by the affected food consumers. The government is also strict in this area, and you can avoid heavy fines and loss of operation license by following the HACCP plan.

Consistency in Product Quality

Quality is key in food production, and the process starts from how the inventory is handled, processed, and finally supplied to the end consumer. HACCP plan has critical control points to identify and prevent hazards from occurring in the whole food-handling process. The critical points also simplify the supervisory roles to enhance efficient and effective control of the employees’ activities. The consistency in the production process ensures that quality and safety are attained by the food business at all times.

Having a HACCP plan is vital in all food businesses because it benefits both the business owner and the customer. The guidelines are meant to address all the processes, related activities and hazards that can affect food quality. The plan maintains efficiency in the business, hence saving unnecessary costs.…

Categories Business

Ways to Market Your Online Business

With advancements in technology, most things are done online these days, and this includes business activities. With the concept of online shopping being adapted by many people, many investors are heavily investing in online enterprises like drop servicing.

If you are interested in drop servicing, here is a drop servicing blueprint. For any online business to profit and grow, it is crucial to market it to potential customers. Online marketing has come to a vital asset to many online businesses.

Since most people go online each day, you can reach many potential customers quickly and at the same time. If you have started an online business and are looking for ways to market it, the article will give you some insights. Below are some ways to market your online business.

Email Marketing

phone screenEmail marketing has worked for many businesses worldwide, and it is high time you consider utilizing the marketing strategy. You can imagine the number of people who read their emails every day.

Through email marketing, you can use tools that automatically send emails advertising your business to those that show interest in your business’s website. Some tools enable the personalization of emails sent. This increases the chances of people reading the emails you send and buying goods or services through your website.

Video Marketing

video cameraThe next strategy you can use when marketing your online enterprise is video marketing. Video marketing has worked for many businesses, and it might do the same for your online business.

There are many online platforms that you can use to market your business through videos. You can start by creating a YouTube channel or an account on the many other video sharing online platforms.

Through video sharing sites, you can make videos advertising what your business has to offer. Many make the mistake of thinking that investing a lot in the videos made will do the trick. Making a short and simple video may be all you need to get the attention of potential customers.

Social Media Marketing

social media iconsThe next marketing strategy you should consider is utilizing different social media platforms like Facebook and Instagram. These days, many people spend most of their time going through various social media platforms.

If you market your online business on social media, you will likely reach many potential customers, which will help your business gain profit. You should consider utilizing social media influencers to reach more potential customers.

When marketing your online business, you should consider utilizing email, video, and social media marketing.…